Globalpu News: As a leading enterprise of microfiber artificial leather, Tongda's high-end suede products are welcomed by the high-end brand market. In 2021, the company's suede product sales will increase by 38% year-on-year, and in the first quarter of 2022, the sales of this product will increase by 85% year-on-year.
It is understood that since 2020, it has begun to explore the international high-end brand market strategy. Through systematic testing, research and development, and improvement, Tongda has successfully created a variety of products suitable for the high-end brand market dominated by high-end suede products. It is a bio-based, water-based product with stable physical properties, good fastness, high wear resistance and environmental protection. At present, it has successively cooperated with internationally renowned brands ECCO (founded in 1963, a Danish footwear brand, one of the world's three major casual footwear brands), CLARKS (founded in 1825, an international leading footwear brand, a top European leather shoe manufacturer) and several other brands. Ten brand shoe factories have established in-depth cooperative relations.
Tongda Co., Ltd. has always attached great importance to the innovative research and development of microfiber products. In recent years, it has successively developed many new products such as Yangbaseries, Crazy Horse series, and veneer moisture absorption. The high-end brand market has broad prospects, and the demand for suede products is also increasing year by year. At the same time, high-end consumers pay more attention to quality and environmental protection, and the suede products of microfiber companies are more and more widely used in the market due to their environmental protection and durability, and are more and more favored by the high-end market.
The company will continue to adhere to the high-end brand development strategy, focus on high-end suede products, unswervingly take the road of high-quality development, continue to increase the research and development of high-end products, meet the individual needs of customers, and build an internationally renowned microfiber production base. 